Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
Category: Mobile Marketing News
Mother’s Day 2013: Mama Wants Mobile Technology
With Mother’s Day approaching rapidly, millions of sons and daughters are scrambling to think of something special to do for mom this weekend. If you’re...
Ultimate Poker Raises The Stakes in Online Gambling
Ultimate Poker’s bet in Nevada has certainly paid off. The Las Vegas Review Journal reports that the site has registered “thousands of users” from every...
Google Glass: Is The Honeymoon Over?
Before it could even reach the masses, Google Glass captivated the fascination of millions after its official preview earlier this year. A sleek technology designed...
comScore Showcases Latest Trends in the U.S. Smartphone Market
On Friday, comScore published data from its MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March...
How Effective is Mobile Marketing on Vine?
Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips? Based on the rapidly...
Apple Lists The Top iPhone and iPad Apps of All Time
Coinciding with the kick-off this week to Apple’s over-the-top countdown to the 50 billionth app download from the Apple App Store, the iDevice maker has...
Infographic: LinkedIn Continues to Change How We Hire
If you are doubtful of the profound impact that social media exerts on how we find work and hire employees today, the team at Masters...
Yahoo Raises Eyebrows with Acquisition of Astrid
On Wednesday, word came that Yahoo has purchased Astrid, a popular online to-do list app. So what are Yahoo’s plans for it’s newest acquisition? To...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Infographic: What You Need to Know About Facebook Mobile Ads
With the clock counting down until Facebook reports earnings and mobile ad revenue (on Wednesday) for the first quarter of 2013, all attention within the...
Should Amazon Stay Out of Mobile Payments?
According to details gleaned from a recently uncovered patent filing with United States Patent and Trademark Office, online retail giant Amazon may soon enter the...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Smartphone Shipments Surpass Feature Phones in Q1 2013
The latest data from IDC’s Worldwide Quarterly Mobile Phone Tracker shows that worldwide smartphone shipments topped those of feature phones for the first time in...
Who Are The Most Loyal Smartphone Owners?
Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
