Apple, Google Reportedly Lose Smartwatch Maker to Intel
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel. TechCrunch was first to confirm that Intel won...
Category: Mobile Asia
At Home on the Range: The Psychology of Mobile
The following is a guest contributed post from James Ramsey, the CEO of digital creative agency Fiddlefly. In just under a decade, mobile devices have...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing
Both SMS marketing and social media have become modern fundamentals of a strong marketing plan in the last few years, but by integrating the two...
Mobile Marketing Will Have 6 Billion New Targets This Year
Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market...
Registration Still Open for mobileStorm’s Casino Mobile Marketing Webinar on Tuesday
On Tuesday, February 11th, mobileStorm – a veteran provider of mobile marketing solutions across multiple industries – will present a new webinar for casino marketers...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Coke launches special “interactive” bottles for World Cup 2014
World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated...
The Global Mobile Consumer:Insights from Deloitte
Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles,...
Facebook Mobile Advertising:ROI on iOS 1,790% higher than on Android
A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
Global Mobile Awards 2014:Short List Announced
Every year the GSMA runs the Global Mobile Awards contest, which honors excellence and innovation across the mobile industry. Selected by a judging panel of...
FT Digital Media Conference 2014
26 to 27 March, 2014 InterContinental Park Lane, London, UK The FT’s Digital Media Conference brings together global media leaders and today’s most exciting entrepreneurs...
Putting GIFs to Work in Email Marketing
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Infographic: Your Twitter Marketing Cheat Sheet
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s...
