What if Google got into the telecommunications business?
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
Category: Mobile Asia
OgilvyOne, Isobar, Razorfish lead digital agencies in China: Forrester
As digital agencies become strategic partners for marketers in China, there are those that are making a significant difference by pushing boundaries in creativity, strategy...
Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by...
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile...
#sowhoknew: Killing creativity – the death of the copywriter?
I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is...
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to...
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
B Saikumar, Ronnie Screwvala partner for digital media venture in India
B Saikumar, former Group CEO of Network 18, has donned the entrepreneur hat partnering with one of India’s visionary thought leaders Ronnie Screwvala. The duo...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Twitter acquires Bengaluru based ZipDial
Twitter announced that it has reached an agreement to acquire ZipDial, its product partner based in Bangalore, to make Twitter even more accessible to people...
Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic
When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define...
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Tablet users to surpass 1 billion worldwide in 2015
More than one billion people worldwide will use a tablet in 2015 representing nearly 15 per cent of the global population and more than double...
