Companies need to socially engage employees to define brand persona
Most companies are lagging in the adoption and use of digital channels for real-time engagement with their employees and partners. Furthermore, most are not taking...
Category: Mobile Asia
FB’s Mark D’Arcy on top trends from Facebook Awards 2015
As Facebook announces the winners of the Facebook Awards 2015, new trends come to fore highlighting the evolving consumer and the changing marketing business. In...
Mobile rising: Becoming a driving force in SEA
Two years ago, in its 2013 Global Survey of Trust in Advertising, Nielsen stated ‘Television, magazine and newspaper advertisements continue to be among the most-trusted...
YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
Brands Lagging Behind in the Massive Move to Mobile
The people have spoken — and they’re choosing mobile. But what about brands? “We’re in the middle of the most massive media shift in history,...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
Why brands need to focus on visual storytelling on FB
Across the globe, people are using mobile devices and adopting visual language to communicate. As a result, video consumption is sky-rocketing, particularly in high-growth regions....
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
mInteraction beefs up creative team
mInteraction, the digital arm of GroupM Thailand, has appointed Anjawin Shinkhem as Creative Director. In his new role, Mr Shinkhem will lead a newly created team...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
Clutch Survey: Are Small Businesses Missing the Boat on Social Media Marketing? (Plot Spoiler: YES)
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
Mind the consumer-brand gap
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
MMA Touts Jury and New Categories for 11th Annual Global Smarties
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
