TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC...
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
With Firefox and Chrome dropping Adobe’s flash player, is it time to think about whether we should finally let the format go for videos? Mozilla...
After almost a decade in the region Steve Blakeman, erstwhile the CEO of OMD APAC, has relocated back to the UK to take up his new...
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of...
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of...
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
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