Attention Marketers: Millennials Going Mobile for Christmas Shopping
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season....
Category: Mobile Asia
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Facebook launches APAC’s first SME Council in India
In a bid to get more small and medium enterprises (SMEs) on the platform, Facebook has launched the first SME India Council in Asia Pacific....
APAC: 90% ad professionals use programmatic for mobile
The majority of programmatic adopters within the APAC region use programmatic for mobile and video – giving it a much higher use ratio than the...
Organisations lack resilience to succeed, admit CEOs
A worrying gap in the capability of firms to maintain long-term growth seems to the key topline of a report by The Economist Intelligence Unit...
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key...
Amplifi appoints Sam Pattison to regional role
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
More Enterprises Going Mobile as 2016 Looms Large
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile. Jumping out in the report from...
Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
Transition to smartphones comes with skews: Report
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Cognitive quotient: Video or Display
If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more...
BBDO China, Mercedes-Benz redefine ‘Hero’
To launch Mercedes-Benz’ new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a campaign redefining ‘hero’ to demonstrate the GLC as an innovative and...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
