#DigiTales: Memes and Millennials. The ultimate inspiration to make Super Bowl Commercials go viral?
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent Kay (Tommy Lee Jones) uses supermarket tabloids looking for tips...
Category: Mobile Asia
Using social to engage with SEA consumers on CNY
Lunar New Year is an important time for many of us in the region. It is a time of celebration, family get-togethers and new beginnings. Social...
What are Singaporeans thinking about this CNY?
With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join...
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
A new survey from StrongView, a provider of enterprise email marketing solutions, and its parent company Selligent, a provider of omnichannel marketing solutions, has revealed...
Sandeep Amar takes up Chief Executive’s role at India.com
India.com, (India WebPortal Private Limited) has elevated Sandeep Amar, to be its new Chief Executive Officer. He has spent more than 20 years in the...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
Yahoo to layoff 15% workforce after $4.4 bn loss
After Yahoo came out with its fourth quarter results for 2015, CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. The company reported...
Hugo Boss appoints SapientNitro as its digital lead agency
German premium fashion brand, Hugo Boss, has taken SapientNitro, part of the Publicis.Sapient platform, on board as its new digital agency, to enhance the omni-channel...
Carat APAC promotes Kevin Walsh to Managing Director
Media veteran Kevin Walsh has been promoted to Managing Director of Carat Asia Pacific, a newly-created role which reflects Carat’s rapid growth and its continued...
PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Alibaba’s revenue jumps 32% despite China slowdown
Alibaba posted strong results in the fourth quarter of 2015, despite the slowdown in the Chinese economy. The revenue for the Chinese ecommerce giant was...
hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Facebook extends Audience Network to mobile web
In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move...
A Chinese perspective on WhatsApp for Business: A future WeChat?
Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite...
