2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
Category: Mobile Asia
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First-of-its-Kind...
Adobe’s hot trends for marketers in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
Entering the year of the tori
It’s that time of the year again. In the northern hemisphere, coats are worn as temperatures drop. In the southern hemisphere, the opposite happens. Across...
First Look: AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights
AdTheorent has announced today its engagement with Commerce Signals, a leader in connecting advertisers and publishers to aggregate insights from transaction data, to enable optimization...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
Dentsu Aegis Network acquires Indonesia’s Dwi Sapta
Dentsu Aegis Network has signed a definitive agreement to acquire Dwi Sapta Group, the number one local advertising media agency in Indonesia. The multi-brand acquisition...
Xaxis promotes Arshan Saha to APAC President
Xaxis, the programmatic media and technology platform, has promoted Arshan Saha to President, Asia Pacific (APAC). Mr Saha was previously Vice President, South and Southeast Asia....
Essence beefs up SG team with senior appointments
Essence, a global digital agency, has promoted Singapore-based Kunal Guha and Vincent Niou to boost the agency’s APAC growth plans. Mr Guha has been promoted to...
GSMA Announces New Details for MWC Shanghai 2017
Ahead of the weekend, the GSMA provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, June 28 through July...
Maxis reunites sisters in touching CNY campaign
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
Kantar Shows Renewed Mobile Momentum for iOS
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS...
MGM picks JWT Hong Kong for campaign to launch MGM COTAI
MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau...
The gloves are off in the ecommerce ring in Southeast Asia
In early November, Amazon shook up the news wires with the announcement they will be (finally) entering the rapidly growing E-commerce scene in Southeast Asia....
Splash’s video documentary helps tackle Singapore’s teen suicide
AOL Platforms has teamed up with Maxus and Splash Productions to raise awareness of growing anxiety amongst 10 to 19 year olds living in Singapore....
Clutch Purchases Persio to Extend Mobile Marketing Capabilities
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
