Has Android Peaked at 70% of The Global Market Share?
The headlines sure look good for Android these days, the latest of which heralds the operating system’s impressive 70% global market share. But has the...
Category: Mobile Asia
Ad Exchange adBrite Closing Friday
Word came late Monday that Ad exchange adBrite is closing its doors. According to an email sent to adBrite publishers and advertisers (which was obtained...
New Augmented Reality App -Huggies “Pull Ups”
Augmented reality isn’t a particularly new concept, and quite a few mobile apps incorporate it – often for gaming purposes. Now however, one company has...
iPad Ad Unit Most Popular With Advertisers
Despite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has...
MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive Advertising Bureau have released “Mobile...
Mobile Ad Platform Aarki Acquires Mobspire
Capping off a full week of acquisitions and mergers, Aarki – the mobile ad creation and delivery platform – just acquired mobile ad startup Mobspire....
Global Mobile Phone Shipments Grew Modestly in 2012, Says Strategy Analytics
Strategy Analytics is out with a new report spotlighting the large volume of mobile devices shipped last year. Based on the data presented, it appears...
Sexual Harassment Claims Drove Rabois from Square
On Friday morning, MMW confirmed news of Square COO Keith Rabois’ stunning and altogether unexpected departure from the company. At the time, no reason was...
Toolbox Of The Small Business Marketing Cycle (Infograph)
One of last year’s more impressive infographics came from the folks at Formstack, the appropriately titled ‘Toolbox of the small business marketing cycle’. The infograph...
Only 48 Hours Until It’s Illegal to Unlock Your New Cell Phone
A controversial new federal policy in the United States takes effect on Saturday. If you unlock your new cell phone, you could be breaking the...
Cisco Exits Consumer Business Through Deal with Belkin
Cisco is officially exiting the consumer business. In a move that comes as a surprise to some, Belkin announced Thursday that it will acquire Cisco’s...
McDonalds Using QR Codes to Tout Nutrition Facts
Fast food giant McDonalds is no stranger to mobile technologies and the marketing opportunities they bestow. But the hamburger king is now using one of...
Apple’s Cash Reserves Reach Epic Proportions
Notwithstanding the tumultuous tumble endured by shares of AAPL since last October, Apple’s cash reserves continue to underscore the company’s unyielding command of its industry...
Rich Media Does Wonders for SteelHouse’s Real Time Offers
Nothing warms the hearts of those in mobile like an uplifting case study of mobile advertising success. On Wednesday, we were treated to one such...
History of Siri Shows Apple Almost Lost Software to Android and Verizon
This week, the Huffington Post is taking a comprehensive look back at the origins of mobile’s top speech recognition powerhouse today – Siri, the virtual...
Mobile Optimization Is Top Priority For Marketers In 2013
Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy. For several years the mobile industry has...
