Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 01/02/2013
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with...
Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 01/02/2013
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009,...
There seems to be, at times, a polarisation in the publisher business. This won’t surprise many people, most businesses have silos and cultural/political barriers. In...
QUISMA gives its view on the Middle East and North African Region after opening its Dubai office at the end of 2012, its first step...
Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 30/01/2013
Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time...
Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 30/01/2013
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
Italy is the biggest Southern European display market, now totalling 500 million euro – and growing – per year. We speak to Marco Guglielmin, Director...
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media...
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But...
There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months...
Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager...
Today’s edition of WireColumn is written by Ben Downing, Head of Programmatic Buying, Arena Media. It’s become a cliché amongst the programmatic and adtech crowd...
Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in...
Data Driven Advertising / Digital marketing / DMP / DSP
by Copenhagen INK · Published 06/04/2012 · Last modified 16/01/2013
Spree7 Goes Live In Germany; AdGent Launches AdTouch; Yahoo/Bing Outpaces Google In Adspend Growth: http://t.co/Q3VrGTce
Data Driven Advertising / Digital marketing / DMP / DSP
by Copenhagen INK · Published 18/11/2011 · Last modified 16/01/2013
Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key Differentiator: http://t.co/f0xau71p
Data Driven Advertising / DMP / DSP / RTB
by Copenhagen INK · Published 01/06/2009 · Last modified 12/02/2013
Interesting new “ad network”/planning/buying system released by IPG… Press release: “CADREON” BUYS AUDIENCES, NOT INVENTORY Creates Unparalleled Combination of Intelligence, Data, Scale and Digital Velocity...
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