Google Nabs Upfront Deal With MediaVest for U.S. Advertisers
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Category: Digital Marketing News
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
Instagram’s cautious roll-out of its in-stream ads is now underway. U.S. users who open the app in the coming week will see an “educational ad”...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
Alibaba’s Tmall Courts Western Brands With How-To Guide
Western brands: China’s Tmall.com wants you. And for brands embarrassed to admit they still don’t understand how Alibaba’s massive online mall works, there’s a new...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
The Publisher Mobile Surge By The Numbers
There’s a pretty good chance you’re reading this on a smartphone or a tablet. Every year since 2006 has been touted as “the year of...
David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far
David Granger, Ad Age’s 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine — a time of...
Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
Master Class: How Brands Create Content At Scale
In addition to everything else that they do, brands are now expected to be publishers, too. Companies increasingly produce tremendous amounts of marketing copy, which...
Things We Learned: Newsrooms Adrift in Data Matters
It’s easy to be fed up with all the talk of big data, but there’s no doubt that data is playing a more important role...
ASME Releases Tighter Guidelines on Magazines’ Native Advertising
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is...
How to Fix the Republican Brand Problem
The end of the government shutdown Wednesday came with both good news and bad news for the Congressional Republicans who so bitterly battled President Obama over...
