Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
Category: Digital Marketing News
Katie Couric Said Near Deal to Create Yahoo News Reports
Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks. A...
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
Video: An Early Look at Targeted Advertising on Smart TVs
The promise of targeted TV advertising has remained mostly that, a promise. But experiments and small-scale rollouts abound, including efforts at DirecTV, Invidi, Comcast and...
Top 20 most shared video ads of 2013
Here’s the top 20 in all its YouTube embedded glory: 1. Dove: Real Beauty Sketches: 4.24m Dove transformed its marketing strategy to a more socially conscious approach;...
Zappos to Kanye: ‘Yes, We Sell Sh-t Product’
It’s not exactly Biggie-Tupac, but the Kanye-Zappos feud is picking up steam Kanye West, fresh from his celestial motorcycle ride in the sky with his...
Ad Tech’s Master Builder Iponweb Expands to Agencies, Marketers, Publishers
When Boris Mouzykantskii walked into Advertising Age’s offices in Midtown Manhattan recently, he was a bit bewildered. “I still don’t know what I’m supposed and...
Prepare For the Avalanche of Native Ad ‘Snow Falls’
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
Dispatch From Internet Week Europe: Murder and Mayhem in London
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
Colorado’s ‘Brosurance’ Effort Goes Far on $5,000 Budget
There’s the Affordable Care Act. There’s Obamacare. And then there’s brosurance and hosurance. The terms popped up this month as two Colorado nonprofits fired up...
Six examples of prankvertising: they’re big but are they clever?
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
