H&M Super Bowl Ad Lets You Buy Beckham Bodywear by Remote Control
The Super Bowl is getting its first commercial that’s enabled for “t-commerce” — e-commerce through your living room TV. H&M plans to air a 30-second...
Category: Digital Marketing News
Was ‘Hercules’ A Branding Win for The Weather Channel?
There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm...
Four iPad Stats Every Publisher Should Know
In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
Our 5 Favorite Brand Stories from 2013
Being a brand in the digital age is tough. Whether its being the first to new platforms, organizing and executing for “real-time marketing” or just...
Former Dance Pro Taps Into Mobile Data
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
Our 5 Favorite Agency Stories from 2013
Ad agencies, it seems, are under perpetual threat in the digital era. Clients squeezing their margins; automated ad buying systems are challenging business models further....
Happy Holidays From Digiday
Digiday is taking a break from publishing over the holidays. Publishing will be very light. (But that could change if any brands decide to send...
Jerry Seinfeld on His Deliberately Bad Ads for Acura
Jerry Seinfeld’s prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. “We’ve just got to rope off...
Even ‘Santa’ Needs Google Helpouts
Anomaly presents its first work for Google Hangouts and Helpouts — and in keeping with the season, it’s all about Santa. Kris Kringle is the...
Looking back at brand management in 2013
1. The power of the story Last year, our hearts were warmed by John Lewis’s sentimental Snowman TV ad. The love story helped the giant...
Michael Wolff on Digital Media in 2014: ‘Pretty Damn Bleak’
Author, essayist and media iconoclast Michael Wolff does not suffer foolishness quietly. In recent columns for the Guardian, he outlined how Forbes manipulated the New...
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
Here’s How Facebook is Pitching Video to Brands
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad...
