Time Inc.’s NewFronts pitch: Quality and accountability
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
Category: Digital Marketing News
What Shops Do When They’re Not Working For You
Even when they’re not doing client work, agencies can’t keep creativity at bay. They need to keep their coders and technologists happy. Here are a...
NewFronts Begin: New York Times Pitches a Surge of Digital Video
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
Meet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
YouTube Product Head Shishir Mehrotra Steps Down
YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
‘Titanfall’ Not Enough to Lift Xbox Sales Above PlayStation
Sony Corp.’s PlayStation 4 outsold Microsoft’s Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival...
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
Weibo Shares Surge On First Day of Trading
Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at...
Epicurious Partners With inMarket to Use In-Store Tracking Beacons
Cond Nast’s 19-year-old recipe warehouse Epicurious is the latest company to join food purveyors such as McCormick in tapping tech firm inMarket’s expanding network of...
Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age...
Hearst Eliminates the Ad Sales Staff at Country Living Magazine
Hearst has eliminated the ad sales team at Country Living magazine, Ad Age has learned. Its responsibilities will be handled by staff at sibling titles...
