Mozilla Offers $33 Smartphone for India Market
Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open...
Category: Digital Marketing News
‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown
Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with...
Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral...
Khan Academy takes a branding leap
The Khan Academy embarked on its journey to revolutionize learning online nearly a decade ago with its stated mission of providing free education for everyone. Now it...
Get a Hands On Education at Ad Age Data Conference 2014
The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface...
Mercedes-Benz Experiments – Can Science Sell Cars!?
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
Samsung’s Newest Smart-Home Weapon Talks Marketing Strategy
Startup SmartThings is on a mission to make homes smarter — and now it has Samsung Electronics’ massive marketing budget behind it. On Thursday, Samsung...
‘Brands aren’t people. And if they were, they’d hate ads too.’
Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic...
Fanta Pouring Big Bucks Into Vine Video Comedy Series
Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of...
The ‘Ice Bucket Challenge’: A case study in viral marketing gold
Chances are, if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of...
USA Today to Launch Daily Fantasy Sports Gaming Site
With daily fantasy sports surging to new levels of popularity and visibility, another large publisher is throwing its hat into the ring. On Tuesday, USA...
Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline...
Stock Hits Low Point as Zynga Seeks ‘Right Balance’
Zynga plunged to the lowest price in more than a year after the online game company posted quarterly results at the low end of its...
Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
Airbnb spawns cottage industry of service brands
Everyone’s a platform these days, even Airbnb. The fast-growing housing rental service has spawned a cottage industry of service startups for everything from property management...
Pandora Weighs Talk Radio as It Targets More Listeners in Cars
Pandora Media, the biggest internet radio company, is considering expanding its programming beyond music to formats such as sports, news and talk as the service...
