Year in Review: The Top 10 Digital Video Campaigns of 2017
The most-viewed brand video of 2017 was about, well, video in 2017. The latest of YouTube’s annual “Rewind” videos plays on popular uploads of the...
Category: Digital Marketing News
Report: How leading brands are using tech platforms to produce impactful visual content
The post Report: How leading brands are using tech platforms to produce impactful visual content appeared first on Digiday. Via DigiDay
The Top Advertising Posts on Reddit (For Better or Worse) in 2017
That Pepsi ad It wouldn’t be an advertising community if it didn’t at least discuss the biggest moments in the industry, and the Kendall Jenner/Pepsi...
5 things to know this week: Ad buyers’ struggles with Amazon, Facebook Watch show terms and more
This week’s things to know include problems ad buyers face when working with Amazon, Facebook’s changing terms for Watch shows and more. Ad buyers struggle...
IAB: Digital Ad Revenue on Pace For $85bn in (Another) Record-Breaking Year
Digital advertising had yet another record-breaking first half of 2017, and is on pace to hit $85 billion by year’s end, according to the latest...
Facebook Under Fire as German Antitrust Cops Target Ad Model
Facebook is on a collision course with one of Europe’s most powerful regulators as Germany’s Federal Cartel Office attacked the way the social network giant...
How Instagram’s new features will impact organic reach
Last week, Instagram added two features that will alter the content in users’ feeds: The ability to follow hashtags will surface hashtag-focused posts, and a...
Patrón mixes e-commerce and AR
When Apple opened up ARKit to developers with the launch of iOS 11 in September, Patrón Tequila was one of the first brands to debut its...
Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing
Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSPWTF??) makes it difficult to understand...
Pandora Turns Its ‘Value Exchange’ Upside Down As It Faces Pressure From Rivals
Credit: Pandora Pandora is making a significant shift in how it delivers music — and in the process, how it captures ad revenue. Pandora will...
Twitter Makes Tweetstorms Easier With ‘Threads’
The plus button lets people add tweets to a ‘thread.’ Credit: Twitter Twitter has built a way for people to string tweets together in a...
Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing
Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. In a study being published Dec. 12 by independent consultant...
Everything You Need to Know to Enter the A-List & Creativity Awards
Ad Age’s 2017 A-List & Creativity Awards celebrated outstanding agencies, work, people and companies. Honorees included Anomaly, BBDO, Boost Mobile’s Boost Your Voice campaign, Kaylin...
Apple Said to Be Buying Shazam Music Recognition App
Apple is close to acquiring Shazam Entertainment, the startup whose music recognition app is already built into Apple’s Siri virtual assistant, according to a person...
5 things to know this week: agencies use NDAs to cover up harassment, Mashable’s video ambitions and more
This week’s things to know include how ad agencies employ nondisclosure agreements to hide sexual harassment accusations, the market for short-form digital video and more....
Agencies That Use TAG Partners See Fraud Plunge
In what it calls a “monumental” breakthrough, the Trustworthy Accountability Group says its method can cut online ad fraud by more than 83 percent. TAG,...
