10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
Category: Digital Marketing News
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
How Social Data Influenced Hyatt to Pull Part of Campaign Days Before Launch
When Facebook COO Sheryl Sandberg’s modern feminist manifesto “Lean In” ignited negativity, Hyatt was forced to pull the plug on a main element of its...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad)
Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
Facebook Talks About a Lingering Elephant in the Room: News Feed Algorithms
Facebook announced small changes to its news-feed ranking algorithms today, promising more visibility into tweaks that could affect the exposure of organic posts going forward....
Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance...
Katharine Weymouth on the ‘Wrenching Decision’ to Sell the Washington Post
The surprise deal to sell The Washington Post to Amazon founder Jeff Bezos will end generations of ownership by the Graham family. Katharine Graham was...
Häagen-Dazs App Fiddles While Ice Cream Softens
You know when you take your favorite pint of ice cream out of the freezer before settling in for another episode of Real Housewives of...
What the International Business Times Wants With Newsweek
IBT Media, the pure-play digital company that has agreed to buy Newsweek, is not ruling out a print return of some sort for the iconic...
Tina Brown and Howard Kurtz Square Off Over Newsweek
Safe to say there’s no love lost between former Daily Beast and Newsweek Washington Bureau Chief Howard Kurtz and his old boss Tina Brown. Mr....
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Google Goes Glam With Moto X
Brian Wallace was beaming when he stepped into a Motorola conference room on June 17. The company’s VP-global brand and product marketing had just received...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
