Women’s Libbers
‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even...
Category: Digital marketing news Asia (APAC)
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Crest, Publicis Shanghai celebrate Olympians
Since the first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can’t seem to resist...
How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand
Recognising the fact that it was suffering from a lack of credibility (and more than a hint of sexism) it decided to scrap its tagline...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
Yuri’s Jury: Unsportsmanlike advertisers sent home
‘What are you doing Jan?’ We’re in a meeting room just before a major presentation to an important client. ‘Oh, I’m just jotting down some...
Salesforce appoints Mark Innes as General Manager for Asia Pacific
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
IAB Singapore looks to bounce businesses away from ad clicks
The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and...
Creating financial change
Juris Technology went through some tough times in pioneering a market, but is now ready to become the best credit management software provider in the...
Big data, cloud software make a play at Rio 2016
Big data and cloud software from GE are helping to ensure all the 11,558 athletes at the Rio Olympics can deliver their best performance on...
Week in Review: Legalising Uber and Grab the easy part, what of Airbnb?
Uber and Grab will be legal services in Malaysia but that’s just the easy part. What about Airbnb, wonders Karamjit Singh. Via DNA
What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?
While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to...
Publishers should look beyond advertisers to increase revenue
With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5...
Marketing challenges in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
Malaysia’s ICT salary growth at its lowest rate in 8yrs
Salaries for ICT professionals in Malaysia are expected to rise, but at a slower-than-expected rate, according to the National ICT Association of Malaysia (Pikom). Via...
