Pulse wins three new clients
After competitive pitches, Pulse Communications has been appointed as the brand marketing agency of record for newly-launched Halo Top, the low-calorie frozen dessert brand with...
Category: Digital marketing news Asia (APAC)
Activision consolidates global media duties with OMD
Activision Publishing Inc. – the Santa Monica- based video games developer and distributor behind the Call of Duty, Destiny, Spyro and Crash franchises – has...
Xend teams up with Carousell in the Philippines to provide convenience and safety
With the logistics company’s services, Carousell users can now opt to meet up for transactions at locations pre-vetted for safety. Via DNA
It’s not all entertainment when creating digital content for kids
YouTube Kid’s ChuChu TV and Iconix’s founders share their Kre8tif journeys to educate and build character. Via DNA
#sowhoknew: 4 email phrases you should NEVER use at work
According to workplace etiquette experts there are four common phrases that we use in emails that can be detrimental to your reputation… are you committing these...
Havas Group APAC names marketing & communications lead
Havas Group has appointed Arun Saha as Director of Marketing & Communications Asia Pacific, effective immediately. In this role, she will report to Mike Amour,...
Merkle Innovation Cloud Launches in SE Asia
Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has launched the Merkle Innovation Cloud (MIC) 2.0 in Southeast Asia, to help brands...
Outbrain strengthens APAC team with a series of promotions
Outbrain made several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments...
What makes deep-learning recommendations so accurate?
Digital marketing has reached a tipping point where the over-exposure of ads is having a negative impact on getting a user’s attention. By appealing to...
PUMA hands China AOR to Y&R
German sportswear manufacturer PUMA China has appointed Y&R as its creative agency of record for its fast-growing business in China. Y&R China won the business...
Clorox gives social mandate to FCB KL for Malaysia and Singapore
FCB’s Kuala Lumpur office has been named Clorox’s social media agency for both Malaysia and Singapore, following a competitive review. This regional partnership will serve...
Text100 strengthens regional leadership team
Text100, a global marketing communications consultancy, has promoted Mabel Chiang to the role of Managing Consultant for Singapore, effective 1st August 2018. Ms Chiang, who joined...
MDEC’s calls on local creative industry to get more Kre8tif
The animation and creative industry gathered at MDEC’s annual conference to be inspired and celebrate the achievement of Malaysian creative industry Via DNA
Samsonite targets Singapore’s business travelers with new campaign
Samsonite Singapore, in partnership with DDB, has launched a new campaign that puts a fun yet stylish spin on the new evolutionary luggage line EVOA....
AnyMind Group acquires Hong Kong-based Acqua Media
AnyMind Group, an AI solutions provider across the advertising, marketing and human resource industries, has acquired Acqua Media, a Hong Kong-based publisher trading desk, with a presence...
