Category: Digital marketing news Asia (APAC)

Mobile ad spend has increased by 25 per cent year-over-year in Q2 and is intensifying worldwide, according to the latest report by PubMatic. The report also highlights mobile app advertising...

The Department of Foreign Affairs and Trade (DFAT) has appointed J. Walter Thompson Sydney to lead and develop a new brand strategy for Smartraveller, the...

Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on...

Havas Media, India has bagged the integrated media duties of OYO, South Asia’s hotel chain with presence across India, China, Malaysia and Nepal. The account...

WPP plc has appointed Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect....

IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced a regional pro bono collaboration with plano. The young health-tech company...

Bayer’s Consumer Health’s product, Redoxon® Triple action has teamed with regional agency partner J. Walter Thompson Singapore to demonstrate the ultra-rapid spread of viral germs...

PHD India has strengthened its leadership team in Delhi to accommodate the demands of fresh growth from North India, including the appointment of Vivo’s digital...

Electronics giant feels good gaming vibes from its 15-inch and 17-inch gaming laptops. Via DNA

Only 10% of Malaysian SMEs have a presence online. Via DNA

Facebook Watch, the video content platform by Facebook, is now available globally. “Today we’re making Facebook Watch available everywhere — giving people around the world...

With home affordability a hot topic amongst Malaysians, FCB Kuala Lumpur’s new campaign for PropertyGuru Malaysia focuses on a simple yet powerful goal: helping first...

Blue Ant Media, an international content producer, distributor and channel operator, its homegrown lifestyle specialty channel, Makeful HD, will make its debut in Asia via...

SilverPush said that it will solidify its position in Southeast Asia as part of its efforts to raise its service offerings in one of the...

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, made two key strategic hires to manage their expansion in the APAC...

Prisita Menon has been appointed as Executive Director, Asia-Pacific (APAC) and Head of Singapore for Cognito. Ms Menon will assume day-to-day management responsibilities for the...