Category: Digital marketing news Asia (APAC)

Have you noticed recently how a whole load of new bullsh!t expressions have started infiltrating the office? It’s not sufficient that we pepper our daily...

Newell Brands, a consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review of some of...

Mindshare, the global media agency network, has made two major leadership appointments to its leadership structure in Asia Pacific. The first is the elevation of...

Old is clearly gold as space aliens try to take over the Earth… again. Via DNA

2019 will be a year where businesses won’t doubt the need of analytics in the decision-making process. Via DNA

A mere buzzword five years ago, programmatic has grown to become a significant force in today’s advertising ecosystem. Programmatic spending has reached $25 billion in...

With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same...

Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific,...

Dentsu Aegis Network’s media agency – Vizeum and out-of-home agency – Posterscope, launched a media-first, out-of-home campaign for foodpanda’s latest feature ‘Pick-Up’. The activation was...

In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it...

Global data solution provider released its financial results for half year ended Sept 30, 2018. Via DNA

Taiwanese device maker has been hard at work clawing its way into the smartphone arena this year. Via DNA

With this years festive frolicking fully underway I thought I’d take the time to share a few scary stories about how the office Xmas bash...

Grey Group Indonesia has been appointed as the official digital agency for OLX Indonesia. OLX Indonesia is a part of Naspers Group, a global product...

Essence, a global data and measurement-driven media agency and part of GroupM, has integrated bespoke machine learning-powered bid-optimization into Olive, the agency’s proprietary media management...

Asia was slower to launch Over the Top (OTT) video offerings compared to the western markets. However, statistics reveal that the market is starting to...