Weibo: China’s ‘Twitter on Steroids’
What it is, how it works, and why it matters for marketers. Source: ClickZ Asia
Category: Digital marketing news Asia (APAC)
China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
Social and Digital in Japan: What’s Next?
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond. Source: ClickZ Asia
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Source: ClickZ Asia
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
Enterprise PPC in Asia Pacific – a Client-Side Perspective
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Source: ClickZ Asia
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
