BBDO Beijing names Beck You as MD
BBDO Greater China made a key appointment in Beijing – Beck You as Managing Director. Mr You joins the agency having experienced both the agency...
Category: Digital marketing news Asia (APAC)
#sowhoknew: ‘The Best A Man Can Get’ or ‘The Best Men Can Be’?
A new take on the 30 year old tagline from Gillette is being trialled to help eradicate ‘toxic masculinity’ in the #MeToo generation. The new...
Wunderman Thompson boosts APAC leadership team
The newly created WPP agency Wunderman Thompson has appointed Annette Male as Chief Executive Officer for APAC, effective March 4, 2019. Ms Male will report...
India’s digital advertising growth to be 31.96% CAGR: Report
Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered...
Reuters expands Asia partnerships for Reuters Connect
Reuters has expanded its partnerships in Asia, enhancing its content offering News Agency customers via Reuters Connect. Aflo, one of Asia’s digital media aggregators and...
Sony to release value bursting PS4 dual packs on Jan 17
Two value packed action games in one package Via DNA
Trends 2019: Facebook on the social forces shaping business
The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer...
WFA appoints P&G’s Gerry D’Angelo as co-chair of its Media Forum
The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First,...
Dentsu Aegis Network names new CCO for Vietnam
Dentsu Aegis Network has appointed advertising maven Edmund Choe as Chief Creative Officer of Dentsu Aegis Network Vietnam and Dentsu One Vietnam, effective immediately. The...
Aricio Fortes joins BBDO Shanghai as Co-Chief Creative Officer
BBDO Greater China has appointed Aricio Fortes as Co-Chief Creative Officer of its Shanghai office, partnering with Awoo Lai current Chief Creative Officer, and reporting...
Boost partners Watsons, offers 8x reward points
Homegrown e-wallet’s strategy involves partnering with strong brands by offering more convenience and a richer customer experience. Via DNA
Telco Deep Dive 2018: OTT a tough market for Malaysian players to crack
When it comes to a choice between a subscription and advertisement model, audiences are more likely to choose the latter. Via DNA
Carat creates Global Chief Intelligence Officer role
Fabrice Otaño has been appointed Global Chief Intelligence Officer at Carat, a new role created by Global President, Christine Removille, who joined from Accenture Interactive...
Cycle & Carriage celebrates 120th anniversary with new brand promise
Cycle & Carriage or 合发, a regional automotive group in Southeast Asia with 10 brands operating in Singapore, Malaysia and Myanmar is launching a new...
JWT Indonesia partners GETCRAFT for faster content creation
J. Walter Thompson Indonesia (JWT), has partnered with GetCraft, a creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and...
