10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
Category: Digital marketing news Asia (APAC)
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Tap on the map? Maybe I was wrong about NFC
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Has online advertising made us apathetic to privacy?
This is “the future” that everyone from Orwell to Spielberg warned us about. We live in a rapidly maturing economy filled with shiny new gadgets...
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
Embracing the Reality of Multi-Touch Attribution
It’s no longer a concept or technology that is only for those with deep pockets. Consider this approach. Source: ClickZ Asia
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Estee Lauder Endorses YouTube’s TrueView Ad Format
Including stats on YouTube’s Generation C in Hong Kong. Source: ClickZ Asia
