A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
Category: Digital marketing news Asia (APAC)
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
How to make website scraping easy
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
What does a perfect agile marketing strategy look like?
Culture Responsive marketing is still a relatively nascent area, focusing as it does on social media channels to underpin earned media wins. It requires experimentation,...
A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs
YouTube On YouTube, the video has nearly reached 1m views. Expect this number to continue to rise dramatically riding the song’s popularity. Given that previous...
Spotify ads: which is right for your brand?
Audio ads For free users, these radio-esque adverts play in between ten to twenty minutes worth of music for a time ranging from sixty seconds,...
What predictive analytics can offer
Global – Traditional analytics tools aren’t enough anymore – here’s why. Via Marketing Interactive
VW and Tribal introduce Blu
Malaysia – Volkswagen (VW) Malaysia and Tribal Worldwide Malaysia team up to create homegrown global mascot – a monkey named Blu. Via Marketing Interactive
Agencies’ worst digital horror stories revealed
Singapore – “The client didn’t like how Internet Explorer displayed his website and wanted us to change it. Not the website – Internet Explorer.” Via...
Outdoor spending sees July surge
Hong Kong – Outdoor advertising revenue jumps 27% in July, pushing overall spend for the month to $3.7 billion, according to new data. Via Marketing...
Things that don’t need advertising
Malaysia – Advertising is great but sometimes, it’s not necessary, as the following eight products demonstrate. You may even have used some of them growing...
XM Asia acquires major stake in Designercity
Hong Kong – XM Asia Pacific, part of the WPP group, has acquired a majority stake in Hong Kong digital consultancy Designercity for an undisclosed...
More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
The Digitals 2013 Winners Report
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and...
