10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Category: Digital marketing news Asia (APAC)
Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
Top 20 most shared video ads of 2013
Here’s the top 20 in all its YouTube embedded glory: 1. Dove: Real Beauty Sketches: 4.24m Dove transformed its marketing strategy to a more socially conscious approach;...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Six examples of prankvertising: they’re big but are they clever?
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
Marketing automation: six case studies and an infographic on how it improves sales and revenue
So read on to find details of the six case studies, or for more information check out our blog post on how marketing automation works...
Is your digital marketing ‘lost in translation’?
Last month, I wrote about what marketing was really all about. It was kind of radical. In fact, I’m sure that it made more than...
The Festival of Marketing’s inaugural University Challenge winners are…
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All...
Barclaycard’s three step process for resetting the marketing agenda
When he started in his current role six months ago Hussey quickly realised that the team was in ‘order-taking mode’, working on pet projects for...
How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Just 11% of top spending advertisers use responsive design
Our own research among Econsultancy subscribers found that 46% of businesses use responsive design, however it’s important to bear in mind that our users tend...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
