Alsid expands in Asia
French cyber-security startup opens regional head office in Hong Kong; launches technical delivery team in Malaysia. Via DNA
Category: Digital marketing news Asia (APAC)
The worst a man can get
During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the...
70% brands think changing remuneration models will improve client-agency relationships
Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest...
IAB launches Future of Measurement Project
IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement...
Out with the Old, In with the New: Google’s 2019 guide for APAC Marketers
At the beginning of every year, people around the world resolve to shed their bad habits and make space for better ones to take root....
Eastern Pacific Shipping, Techstars launch accelerator in Singapore
Mentorship-driven startup accelerator partnership is the first of its kind to target the maritime industry. Via DNA
RHL Ventures invests in interior design marketplace Atap.co
Support will help the startup consolidate its market position in Malaysia. Via DNA
Malaysia’s e-commerce still going gangbusters
Three key takeaways from iPay88’s eCommerce 2018 insight Via DNA
Four Ps to look forward to in the Year of the Pig
If the calendar new year hasn’t heralded enough in the way of predictions, Chinese New Year gives an exhausted audience one last chance to look...
#sowhoknew: Instagram – have you been Ad?
In the age of the macro-influencer, picture sharing sites such Instagram are flooded with images from celebrities giving us a secret glimpse into their luxury...
Merkle names Ted Bray as MD, Southeast Asia
Merkle, technology-enabled, performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as Managing Director of Merkle Southeast Asia, responsible for the...
Geometry Japan names new ECD
Geometry Japan has announced the appointment of Fumitaka Takano as Executive Creative Director. Fumitaka is tasked with scaling up the agency’s creative offering and delivering...
#2019Trends: In-app advertising and more transparency
I made a number of predictions at the start of 2018, and all of them featured in an industry marked by rapid change: agency holding...
Raymond reimagines tailoring in the new spot
Tailor your style – a campaign by Raymond, presents a narrative of the art of fine tailoring, reviving the rich legacy of aesthetic perfection. Raymond...
whiteGREY bags Hawaiian Airlines account
After a highly competitive pitch, Hawaiian Airlines has appointed whiteGREY as its selected agency partner of choice, to support its overall marketing strategy throughout Australia...
