Twitter rolls out recap feature to users
The micro-blogging site Twitter rolled out the ‘While you were away’ feature to users which shows the ‘best tweets’ that the user may have missed...
Category: Digital marketing news Asia (APAC)
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Reaching the right campaign audience
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
Backdoor discovered in Android phones by China’s Coolpad
Palo Alto Networks has revealed details of a backdoor contained in millions of Android-based mobile devices sold by Coolpad, one of the world’s largest smartphone...
iOS and Android targeted by Man-in-the-Middle attacks
Akamai has issued an alert on the Xsser mobile remote access trojan (mRAT), which targets iOS and Android devices and which may involve cellphone tower...
2014 in Review: The telco battleground
There were several interesting twists to the telco plot in 2014, writes Goh Thean Eu – M&As, market shakeups, telcos invading each other’s spaces, and...
Gamification’s future lies in being invisible
Qlik’s vice president of innovation and design Donald Farmer shares his take on gamification in the workplace and its future with Gabey Goh . Via DNA
Anaplan takes the spreadsheet out of financial equations
Digital News Asia (DNA) sits down with Anaplan’s chief executive and asks him what he thinks of the company he heads after more than two...
Sony Pictures hack the ‘perfect APT story,’ says ESET
The Sony Pictures Entertainment hack was an incident that one could only be described as the ‘perfect Advanced Persistent Threat (APT) story,’ according to Juraj Malcho,...
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Direct collaboration improves ad performance
As focus on programmatic media buying grows, marketers are looking to come up with a winning formula for advertising success. While there are many factors...
Airtel eyes share in Skype, Viber’s pie; to charge separately for VoIP calls
Airtel has decided to charge Voice over Internet Protocol (VoIP) calls separately under its new tariff plans. “All Special Tariff Vouchers (STVs) for data services...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
Week in Review: Malaysian ecosystem still reliant on govt
It may be an inconvenient truth but as we are on the cusp of 2015, the Malaysian Government still plays a key role in the...
MyIPO: IP marketplace model needs private sector input
The Malaysian Intellectual Property Corporation (MyIPO) is inviting industry players to come forward and help shape the ideal model needed for the pilot IP Marketplace...
