Mindshare Singapore wins Revlon’s integrated media biz
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
Category: Digital marketing news Asia (APAC)
Nescafe, Grey revive the kampong spirit with SG Doorbell Day
Singapore is a country known for its efficiency and fast development amongst many other positive traits. As Singapore continues to grow into a global powerhouse,...
Peak Performance adds virtual pop-ups to the wilderness experience
Sunrise and sunset are the inspiration for a digital experiential campaign from outdoor sports brand, Peak Performance. Virtual pop-up shops in handpicked rural locations will...
Content that clicks: Share-worthy, simple, disruptive
With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands...
Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Simplify, not complicate digital mktg, says Unilever’s Rahul Welde
It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked...
Week in Review: Can Joel Neoh get his startup groove back?
It has been 4½ years since Joel Neoh was an entrepreneur. Karamjit Singh wonders if he can regain his startup mojo after being in a...
Services startups: A trend that is sweeping up?
There has been an explosion in the number of services marketplace startups offering users everything from house cleaners and laundry services to handymen, all accessible...
Joel Neoh quits Groupon, goes back into startup mode
Joel Neoh has thrown off his corporate coat to jump back into the fray as an entrepreneur with a new startup. He tells DNA founder...
Singapore IT bootcamp for seniors and their grandkids
More than 420 seniors are riding the digital wave at the Intergenerational IT Bootcamp in Singapore. The six-day bootcamp kicked off on March 16 at...
WFA outlines marketing’s 7 deadly sins
World Federation of Advertisers (WFA) has identified seven key ways that brand marketing is most likely to annoy consumers. Social media agency, We Are Social,...
5 big changes in Asia’s ad market in 2015
This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers....
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
The AUG Agency eyes $15M in PE funding; charts listing plan by FY16
The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO)...
Patrick Grove’s South-East Asian gamble on VOD
Patrick Grove has thrown his hat into the South-East Asian online video ring, and he is betting on entrepreneurial flair and his New York-based partner,...
Alibaba’s Jack Ma on why Internet giants are such worrywarts
Alibaba Group Holdings Ltd founder Jack Ma said that the key for Internet companies to surviving and enjoying long and prosperous lives would depend on...
