The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Category: Digital marketing news Asia (APAC)
Dentsu Aegis Network acquires majority share in Flexmedia
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
Indosat and Smaato launch Indonesia Mobile Exchange
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
Data pick of the day: Why Kakao acquired Path
Outside of China, Facebook has considerable influence over the instant messaging market – with either WhatsApp or Facebook Messenger typically topping the table in most...
Infocomm Minister unveils three ideas under Singapore’s tech masterplan
Singapore’s Infocomm Media Masterplan, unveiled last October, will be launched later this year to put in place the necessary infrastructure that will serve as a...
Telco Deep Dive: Spectrum refarming in limbo?
Realignment has to happen this year; three possible permutations Via DNA
Introducing DNA’s Telco Deep Dive 2015
DNA kicks off its Telco Deep Dive 2015, its second such report, with an introduction by Karamjit Singh on what to expect over the next...
Aiming to spark an advergames renaissance
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements,...
Week in Review: Of funding, courtship and zombies
The funding floodgates haven’t opened for the Malaysian startup ecosystem and we haven’t seen the ‘silly deals’ we expected, writes DNA executive editor A. Asohan,...
Programmatic desktop display CPM rose by 23% globally in 2014
The development of the global programmatic market and ecosystem in 2015 will be motivated by three key driving forces, a report by Magna Global highlighted....
Vizeum wins media mandate for IKEA
Vizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start...
Ashok Lalla quits Infosys; turns digital advisor to brands
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June,...
Google launches Google Photos & Universal App Campaigns
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
Xentral Methods bets on e-book market
From an engineer who could not land a job in Kuala Lumpur, Faiz Al-Shahab is now running a promising South-East Asian e-book and interactive content...
SportsBoleh taps on ‘can do’ attitude with global plans
After several years spent on trials and designs, SportsBoleh Sdn Bhd, a startup specialising in high-performance sports products, is ready to take its maiden and...
Nuffnang’s parent company Netccentric heading for ASX listing
Singapore-headquartered Netccentric Pte Ltd, the company behind pioneering blog advertising community Nuffnang, is set to list on the Australian Securities Exchange (ASX), saying it has...
