Category: Digital marketing news Asia (APAC)

Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness....

Duracell  has awarded Wunderman Thompson all global creative business, with the exception of the North American region. After a four-month multi agency competitive pitch with...

DoubleVerify (“DV”), the independent provider of marketing measurement software and analytics, has launched its expanded mobile app brand safety solution – augmenting quality coverage within...

Jamaludin Bujang helped Mavcap create, manage, and participate in nine funds with a combined size of up to US$8490 million since 2014. Via DNA

Fund will focus on Seed and Series A investments in technology enabled businesses. Via DNA

After a stint of eight years at Google, Rajan Anandan, Vice President for Google South East Asia and India, has moved on from the search...

The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion...

Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Caleb Watson to General Manager Initiative Guangzhou. With a media career spanning 25 years industry...

WFA has announced that the next Global Marketer Week will take place in Singapore from 31st March to 3rd April 2020, with the support of...

Following a competitive pitch, WPP AUNZ has been appointed to partner with The Star Entertainment Group’s public relations function, reporting to George Hughes, Chief Marketing...

WFA has elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with...

Maxis’ after-school digital learning initiative for rural students from Primary 6 to Form 5, brings learning enrichment in a fun and vibrant way. Via DNA

Telekim Malaysia vie its TM ONE business unit inks a MoU with Malaysia’s Works Department or JKR to embed IoT solutions into the latter’s projects. ...

A sense of purpose in mission and culture –– for Microsoft, this philosophy serves as a source of inspiration to get strategy and product right....

Creative and creativity are perhaps the most used words for any advertising or marketing forum but it is interesting to note how the meaning of...

The Adobe Summit 2019, which not only details the company’s playbook for the year ahead but also broad trends that it foresees impacting the industry,...