CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it...
Category: Digital marketing news Asia (APAC)
Twitter promotes Rishi Jaitly to VP for Media, APAC and Middle East
Twitter is investing in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the...
Mirum SG wins Crabtree & Evelyn’s social media biz
Mirum Social, the social media arm of Mirum Singapore, has won social duties for Crabtree & Evelyn. Mirum Social will manage Crabtree & Evelyn’s social...
Singapore workers say work-confidential information at risk: Survey
LogRhythm said 58% of Singapore workers indicate that work-confidential information is at risk, according to a survey it conducted. Via DNA
Ricoh goes beyond CMYK with new production printer
Ricoh Malaysia has announced its new production printer, the Ricoh Pro C7100x series, which comes with a fifth colour station that the company declared is...
Week in Review: What’s next for disruptor Tony Fernandes?
What’s an old-school business guy doing at a tech conference? Probably because his most famous venture harnessed technology and innovative business models to disrupt the...
Don’t get washed by liquidation preferences
Investors live and breathe term sheets and waterfall tables, and so things that might be simple for them to understand can be downright byzantine for...
Fusionex eyes Philippines, fuelled by 26% jump in revenue
Big data and analytics software company Fusionex International Plc will be widening its footprint in South-East Asia by expanding to the Philippines over the next...
Bread & Kaya: Uber and GrabCar services legal in Malaysia?
If you’re wondering whether Uber and GrabCar services are legal in Malaysia, there is no express prohibition under the law to have software to connect...
Bleak prospects for floundering HTC, analysts say
HTC Corp, the once darling of smartphone makers, is facing an almost complete reversal of its fortune as the company toils to make its products...
Mobile now accounts for 49.7% of China’s retail ecomm sales
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
Vietnamese are mobile first on Facebook
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The...
Ban on a website? Here’s how you can beat it
The recent ban on porn by the government of India sparked countless arguments over a citizen’s right. India banned more than 800 websites. The country...
Switched on Media adds 12WBT to its client roster
Following a competitive pitch, STW’s digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its client...
The threat landscape runneth over, here’s what we need to do
After having slept, drunk and eaten at the recent RSA Conference Asia Pacific and Japan (RSAC APJ) in Singapore, Benjamin Cher gathers his thoughts and...
