Oppo Singapore plans online smartphone sales in 2016
Oppo Electronics Singapore previewed its new mid-range Android smartphone Oppo R7s recently. DNA’s Keith Liu was there to find out more about the company’s strategy...
Category: Digital marketing news Asia (APAC)
#ReThink: Tech startups – Too fast, too furious
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
Extra Bubble Mint explores voice UGC on WeChat
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
Programmatic advtg grows across formats in ANZ: TubeMogul
TubeMogul, an enterprise software firm for brand advertising, has reported an increase in programmatic advertising activity across all key ad formats in Australia and New...
Gauging SE Asia’s festive mood on Facebook
People across cultures are using Facebook, especially on mobile, to share their favourite festive moments, seek gift inspiration and find the best deals for the...
Millennials not as security-savvy as baby boomers: Survey
Tech-savvy millennials lose out to baby boomers in security behaviour and may pose the biggest security risk to themselves, according to a Norton study. Via...
Samsung Gear S2 Review: Standout smartwatch
As Samsung gears up to start selling its new round-faced smartwatch in Malaysia this week, DNA”s Keith Liu reviews the Gear S2 smartwatch to and...
TBWA\India appoints Govind Pandey as CEO
In what would be seen as a key step towards the agency’s way forward in India, TBWA\ Group has named Govind Pandey joins as its...
Twine Digital appoints Shard Sharma as COO
Twine Digital has roped in Shard Sharma as Chief Operating Officer. Leading with an entrepreneurial mindset, he is mandated to expand Twine Digital in India...
India’s BW ACCELERATE readies for 2nd batch of startups acceleration
ACCELERATE|ENTREPRENEUR, BW ACCELERATE’s acceleration program is gearing up for the second batch of 20 startups. BW ACCELERATE, an initiative of Digital Market Asia’s parent brand...
Analysis: Cloud juggernaut Amazon rolls on
At the recent re:Invent 2015 conference, it was quite evident that Amazon Web Services wants to rule the world, at least in terms of cloud...
NeonRunner named startup of the year at inaugural Rice Bowl awards
Malaysian hyperlocal delivery startup NeonRunner walked away with the grand prize at the inaugural Rice Bowl Startup Awards, held in conjunction with 1Asean Entrepreneurship Summit...
Data pick of the day: Younger audiences discover more brands online
Globally, 31 per cent of internet users say they find new brands or products from ads they’ve seen online, making this the fourth most important...
Week in Review: Keep your foot on the accelerator
After witnessing MaGIC’s Demo Day for MAP, Karamjit Singh worries about entrepreneurs in Malaysia and Singapore expecting too much from their governments. Via DNA
Is the PlayStation VR all that it’s hyped up to be?
Sony’s PlayStation VR is a virtual reality headset that is due to be launched next year. Keith Liu attended the Gamestart 2015 event in Singapore...
SEA at risk as disputes turn to cyberwar: FireEye
South-East Asia remains a target for state-sponsored APT groups, and faces new risks from territorial disputes expanding into cyber-attacks. Via DNA
