Week in Review: MDeC’s unfinished business
MDeC is going back to one of the initial goals of the MSC vision, but its success will depend on the hunger of entrepreneurs. Via...
Category: Digital marketing news Asia (APAC)
E-commerce fuels payment gateway boom, and vice versa
The e-commerce boom in Asia has benefited not just customers but also payment gateway providers, writes Benjamin Cher. Via DNA
Yahoo launches native ads via BrightRoll Exchange
Yahoo, Inc. has rolled out programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will...
John Seifert named Worldwide CEO of Ogilvy & Mather
With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as...
Helping local MSC Malaysia companies go global
MDeC will be focusing its efforts this year on helping local MSC companies go global, having already put a few initiatives in motion. Via DNA
Dell opens regional IoT lab in Singapore
Dell, in collaboration with Intel, launched an IoT lab in Singapore which will focus on public safety, industrial automation, and healthcare. Via DNA
2016: The year mobile ad tech takes a giant leap forward
In the world of online advertising the year 2012 was perceived as the ‘year of mobile’ which has also been one of the ongoing discussions in...
Publicis celebrates 90th birthday by investing in 90 startups
Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on...
Alex Khan promoted to Asia head for AOL
Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia. “Asia represents...
OMD China retains & expands Danone Waters partnership
OMD China has retained Danone Waters China (DWC) after a four-way pitch involving Carat, MEC and Havas. DWC has extended OMD’s services to cover their...
Bad times the best time for digital transformation: Gartner
If there is a good time for Malaysian companies to start embarking on a digital transformation agenda, it would be this year as economic growth is...
Carpooling startup Ryde gears up for Series A, expansion
Ryde is set to expand and raise more funds, while outlining what has been hampering the carpooling movement in Singapore. Via DNA
Malaysians prefer a smooth UI & fresh content for video viewing
Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh...
Powerhouse Dentsu BlueFocus rebrands to Dentsu Public Relations
Dentsu Aegis Network China is rebranding its brand agency, Dentsu BlueFocus, to Dentsu PR Beijing Inc. (“Dentsu Public Relations”). This marks an important step of Dentsu Aegis...
Viacom Asia promotes Paras Sharma to Senior VP
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
Week in Review: Garuda a digital catalyst for Indonesia?
Garuda Indonesia aims to be a full digital airline by 2020. Karamjit Singh talks about the possible ripple effect this can have on other state-owned...
