Women in STEM careers: Just do it
IBM executive security advisor Diana Kelley says that anyone can pursue a career in STEM-related fields, including women, and that they should ‘just do it.’...
Category: Digital marketing news Asia (APAC)
Fintech startup Jojonomic out to redefine claims management
Jakarta fintech startup Jojonomic aims to tackle the hassle of claims management with its automated reimbursement management system, Jojonomic Pro. Via DNA
Singapore Computer Society: Nearly 50, but still focused
The Singapore Computer Society (SCS) has a long and storied past stretching back to its founding in 1967, writes Benjamin Cher. Via DNA
Cybersecurity: Some will choose failure over change
Many organisations can be too protective of their information, which often leads them to choose to fail rather than change, says John Michael McConnell of...
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
Week in Review: More money to power tech in SEA
Singapore makes clear the importance of technology and innovation in its Budget 2016, while SEA startups receive a US$15mil boost from the SuperSeed Fund. Via...
‘We’re dead serious about the cloud,’ says Google
It’s getting the edge customers to burnish its enterprise credentials, but Google will need to work harder to get more traditional organisations, Edwin Yapp reports...
Does WeChat Pay open Chinese tourists’ revenue for overseas brands?
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
The ‘last mile’ is important for ecommerce: Sephora’s Ronan Hurley
Retail ecommerce sales in Asia-Pacific were expected to hit USD 877.61 billion in 2015, up 35.7 per cent from 2014, according to an eMarketer report....
Australian media buyers to increase addressable media buys: Report
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns. This is...
Nielsen expands digital campaign measurement to 25 new countries by 2016
Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight...
Encryption genie is out of the bottle: Ex-NSA director
The encryption genie has been let out of the bottle, and law enforcement and national security agencies just have to get used to the idea,...
Google’s cloud coming of age
At its first global cloud computing conference, Google is expected to lay out its plans for taking on the traditional cloud giants, Edwin Yapp reports...
Eight intriguing US digital marketing stats from the past week
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
App developers should focus on digital analytics: AT Internet’s Fai-Keung Ng
As the industry tries to make sense of the consumers, data was the hero that stood out from 2015. The more data that a company...
