Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Category: Data Driven Advertising
Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with...
Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009,...
The Disconnect Between Analysts and Sales
There seems to be, at times, a polarisation in the publisher business. This won’t surprise many people, most businesses have silos and cultural/political barriers. In...
Investigating MENA: ‘Confidence in Emerging Markets,’ by Newaz Islam, Sales Director MENA, QUISMA
QUISMA gives its view on the Middle East and North African Region after opening its Dubai office at the end of 2012, its first step...
AdTheorent: Fix Mobile RTB By Fixing Data Mining First
Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time...
Real Time Bidding Ain’t Real Time Targeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
Zodiac Active’s Marco Guglielmin Discusses the Italian Display Market and the Company’s Publisher Trading Desk Proposition
Italy is the biggest Southern European display market, now totalling 500 million euro – and growing – per year. We speak to Marco Guglielmin, Director...
How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media...
Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But...
Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium
There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months...
Programmatic Premium: The Industry’s Main Challenge For 2013
Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager...
WireColumn: The Planner/Buyer Title Should Be Made Redundant; Time To Embrace Programmatic
Today’s edition of WireColumn is written by Ben Downing, Head of Programmatic Buying, Arena Media. It’s become a cliché amongst the programmatic and adtech crowd...
Is India the Sleeping Ad Tech Giant?
Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in...
Spree7 Goes Live In Germany; A…
Spree7 Goes Live In Germany; AdGent Launches AdTouch; Yahoo/Bing Outpaces Google In Adspend Growth: http://t.co/Q3VrGTce
Adform Launches Its DSP Soluti…
Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key Differentiator: http://t.co/f0xau71p
