Leveraging page-level semantic analysis, ADmantX offers new insights to enrich audience profiles and grow consumer engagement. London, 2013 ad:tech – ADmantX, the next-generation contextual analysis and semantic data...
The major reorg that retiring Microsoft CEO Steve Ballmer engineered two months ago is resulting in the end of its portal MSN producing original content....
Is big data “too big” a challenge for marketers? This was a question posed to panelists today at the Financial Times’ Future of Marketing Summit,...
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
In Facebook’s last earnings call, Sheryl Sandberg surprised some by saying the Facebook Exchange “is actually a very small part of our business.” That may be...
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
Moves Reflect Continuing Growth in APAC Region; Company to Expand Presence from Nine Markets to Thirteen by Year’s End SINGAPORE – Xaxis, the world’s largest audience...
AboutTheData.com aims to give consumers access, transparency and choice LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company announced the unveiling...
With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit. ExchangeWire spoke to Matej Novak,...
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as...
Data Driven Advertising / Digital marketing
by Copenhagen INK · Published 11/09/2013 · Last modified 12/09/2013
SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform: SEED Capital and Vækstfonden have just invested an amount in the double-digit million...
SUNNYVALE, Calif. – Yahoo announced it has appointed Ned Brody as Senior Vice President and Head of the Americas, effective immediately. Brody will be responsible for...
Content, Data, Mobile, Native Ad, Privacy, Social, Video, Technology, 140 Start-Ups Take Center Stage at World’s Largest Industry Confab Pam Anderson, Tim Armstrong, Irving Azoff,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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