SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement SAN FRANCISCO – Ustream, Inc., the leading video technology...
Inventor of Current TV Paradigm Sees Simulmedia As Future Of TV Ad Sales NEW YORK – Simulmedia, a targeted television advertising company, today announced that Philip...
The Number of Big Mobile Budgets Soared More Than Fourfold One in Five Marketers Expect to Increase Their Mobile Spend More Than 50% over Next...
Veteran Technologists James Barrese, CTO of PayPal, and Allan Leinwand, VP and CTO of Cloud Platform and Infrastructure for ServiceNow, to Join Marin Software Board...
This morning NBC Universal entered a strategic partnership with Comcast and Twitter to engineer a “See It” feature allowing Xfinity TV viewers to take action...
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
Retail brands, and the vendors that serve them, continue to obsess about how to bridge the gap between online intent and offline sales. Retailigence, the...
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
Lineup’s AdPoint improves ad operation effectiveness for News Corp Australia’s digital customers and ad sales teams Scalable and flexible architecture key to supporting future ad...
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
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