Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
Category: Data Driven Advertising
Nielsen: 85% of Global Online Respondents Say Rising Food Prices Will Impact Their Grocery Choices
New Study Examines How Consumers Adjust Their Grocery Buying Habits in Response to Rising Food Prices NEW YORK – Eighty-five percent of global consumers in an...
iQ media Delivers on the Promise of cliQ 4.0
iQ media’s New Version of their Flagship Product, cliQ 4.0, Provides New Tools that Raise the Bar in Business Intelligence and Content Marketing DOYLESTOWN, Pa....
Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix
Camaraderie and Humor Feature Prominently Among Top Ads of the Quarter MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in television and video advertising analytics,...
GroupM Partners with SpinMedia to Launch Original Online Video Series
“Stylist On Set” Will Be Hosted by Celebrity Stylist and Creative Director Johnny Wujek NEW YORK & LOS ANGELES – GroupM Entertainment and SpinMedia announced a...
‘Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays...
ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Mediabistro Announces Launch of Inside Social Marketing Conference for December 3-4, 2013 in New York City
Inside Social Marketing 2013 NEW YORK – Mediabistro Inc. (Nasdaq:MBIS) announced the launch of a new social media marketing event, Inside Social Marketing, to take place on December...
Retailigence Selected by AlwaysOn as an OnMobile Top 100 Winner
Recognized for creating new opportunities in mobile technology REDWOOD CITY, Calif. – Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced it has...
Adaptly Becomes Twitter Ads API Partner to Boost Effectiveness of Cross-Platform Native Advertising Campaigns
Social advertising company joins program in conjunction with launching the “Go” platform to provide paid media optimization and rich insights for campaigns NEW YORK – Adaptly,...
Report: Facebook Retail CPMs Have Tripled Since Q3 2012
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
The Ad-Tech Identity Crisis
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
Multichannel is the Marketing Multiplier: Global Report Shows Cross-Channel Advertising Triples ROI for Brands
137% increase in multichannel brands in 2013; Cross-channel consumers convert 24% more REDWOOD CITY, Calif. – In 2013, there has been a 137% global increase in...
Dataium and eXelate Partnership Powers Advanced Auto Shopper Segmentation Solutions for the Auto Industry and Publishers
eXelate is now the exclusive data distribution partner for Dataium’s premium auto shopper segments, and a strategic data provider for Dataium’s new audience reporting and...
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
