Are We There Yet? Approaching True 1-To-1
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost...
Category: Data Driven Advertising
Comic: Clouds
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Twitter Targeting TV (Again); Matomy Makes Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product...
Ace Metrix MOBILE HD 2.0 Application Delivers More Data Than Ever to Marketers on the Go
Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard...
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S,...
Facebook Grows Its Bench In The Auto Vertical
After General Motors yanked all its paid media spend from Facebook in mid-2012, GM’s chief marketing officer at the time, Joel Ewanick, suggested in a...
Holiday Shopping Study Shows That Moms Will Buy More if Presented With Discounts and Deals
Study Contains Key Insights for Retailers Regarding Reaching and Converting Three Generations of Moms via Desktop and Mobile Devices NEW YORK, NY – Adroit Digital, today...
Facebook PMD Ampush’s 2013 Media Revenues Will Top $70M
There’s still money to be made in Facebook’s vendor ecosystem. Ampush, a preferred marketing developer that supports data-driven advertising focused on Facebook’s News Feed, says...
MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’
Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side...
Media Analytics Summit
Event Type: Media Analytics Summit Geographic area: US/North America Sunday, May 18, 2014 – Tuesday, May 20, 2014 Sub Headline: Engage. Analyze. Grow. Event promo: ...
Marketing Ops & Tech Summit
Event Type: Marketing Tech Forum Geographic area: US/North America Wednesday, May 14, 2014 – Friday, May 16, 2014 Sub Headline: How Digital Marketing Works Registration...
AdMonsters Publisher Forum
Event Type: Publisher Forum Geographic area: US/North America Sunday, November 9, 2014 – Wednesday, November 12, 2014 Sub Headline: Making Media Work Event promo: Join...
Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts
The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to...
Street Fight Summit: Location-Based Ads and the Magic Metric
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
IMS: Navigating The Nuances Of Marketing In Latin America
Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates...
PlaceIQ Introduces PreVisit and PIQ Analytics, Delivering Deeper Insights Into Consumer Behavior Through Its Newly Patented Location Technology
Powered by PlaceIQ’s Patented Technology, Offerings Further Enhance Marketers’ Ability to Plan, Execute and Optimize Audience-Targeted Campaigns NEW YORK, NY – PlaceIQ, the company building more...
