WPP Agency Maxus Names Jonathan Adams Chief Digital Officer
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media...
Category: Data Driven Advertising
LG, Smartclip And Starcom Debate Future Of Programmatic TV
Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic...
Wunderman’s Data Services Unit Constructs In-House Marketing Hub
KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities...
Slate Adds Scale To Native With Polar
Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are...
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May...
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Why Alibaba’s IPO Could Ignite A Commerce Spending Spree
As Asia-Pacific commerce powerhouses like Alibaba and Rakuten push West, it’s still unclear how they will grow large US-based audiences. One such method is through...
An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Spotify To Sell Video Ads; Quaero Gets Cross-Device
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a...
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become...
The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech
Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’...
Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud
This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat,...
Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales
Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges...
TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval
Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now...
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the...
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to...
