Largest Independent Data Source Helps Marketers Reach Qualified B2B and Affluent Decision Makers With Precision and Scale NEW YORK, NY – eXelate, the leading independent...
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in from of these eyeballs is that this...
From the start, foodie site Food52 planned to have two revenue streams: advertising and commerce. Today, commerce drives two-thirds of its revenue, with advertising accounting...
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
Stephen Upstone, LoopMe Media, CEO, discuses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards. ...
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform....
Amazon’s rumored development of an ad-supported video-streaming service was resurrected Friday when the New York Post reported the ecommerce company’s launch of a “Netflix killer”...
Apple CEO Tim Cook might have called iAd a “very small part” of the company’s business in the past, but Apple is starting to take...
While marketers have long rallied around tent-pole events like the Super Bowl, the focus is no longer solely on the big-ticket TV buys or stadium...
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last...
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