Opera Mediaworks Responds To The Private Marketplace Trend With A Mobile Product Of Its Own
“Premium” can be a slippery term, but Opera Mediaworks defines it thusly: the ads publishers actually want to appear near their content and the content...
Category: Data Driven Advertising
Bitly Launches Deep Linking Functionality
Solution Drives Mobile Application Installs and Re-Engagement for Brands & Marketers NEW YORK – Bitly, the company committed to the power of the link, today...
‘Super’ Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
Xaxis Taps Tech Industry Executive Karl Bunch as VP, Global Product Development
NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch...
How One Developer Deals With The Cutthroat World Of User Acquisition
Competition in the various app stores is fierce, and app publishers like Indonesia-based gaming developer Alegrium are feeling the burn. Contending for traffic volume with...
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing, is making moves to marry shopper marketing...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Jelli Announces Release of RadioDash™ 3.0 with New Features for Broadcasters
RadioDash 3.0 Now Provides Real-Time Analytics for Publishers to Accompany Its Powerful Reporting Tools for Advertisers SAN MATEO, CA. – Jelli (www.jelli.com), the programmatic advertising platform...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
How French Publishers Reclaimed Programmatic By Creating La Place Media
Five of the biggest media players in France banded together to create a joint venture, La Place Media, to grow their programmatic revenues through a...
How CBS Strategizes Cross-Screen Video
Depending on whom you survey, linear TV viewership is either flat or rapidly declining. Thus, increasing digital’s revenue share is a priority for networks like...
Mobile Video Poised To Change How Marketers Interact With Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publishers: Are You Ready For Millenials?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue...
Comic: Screening The Suppliers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
RevMob Becomes First Mobile Ad Network to Join Beintoo’s Proximity-Based Audience Ecosystem
Collaboration Enables Advertisers and Publishers to Benefit from Mobile User Location Data for Highly Targeted Ad Campaigns SAN FRANCISCO – RevMob, a leading mobile ad...
