Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
AdExchanger | Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is...
Category: Data Driven Advertising
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
Digital Video Helps Toyota Reach ‘Light Linear Viewers’
AdExchanger | Toyota Motors is a big TV spender. It bought, according to Kantar Media, three minutes of commercial airtime during Super Bowl XLIX –trailing...
Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers
New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
Programmatic Creative Platform PaperG Snags $5 Million In Series B
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
Conversant Debuts Personalized Video, Enhanced By Epsilon Data
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
Adblock Plus To Invite An Independent Board to Manage “Acceptable Ads” Program
Will Provide 100% Transparent Oversight of Whitelisting Program Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over 400 million...
The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Trivializing Engagement Is A Fool’s Errand
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy
AdExchanger | Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time...
PubMatic Cuts 8% Of Workforce
AdExchanger | Publisher-facing ad platform PubMatic has let go about 50 employees, or 8% of its global headcount of 600. Many of the cuts were...
GE’s Foray Into Podcasting Is About Engagement, Not Monetization
AdExchanger | If native advertising is a message designed to mimic the form and function of its environment, then there’s almost nothing out there as...
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
