Apparel Brand Monton Taps A Chatbot In Facebook Messenger
AdExchanger | Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to...
Category: Data Driven Advertising
33Across Launches New Publisher Dashboard
Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting NEW YORK – 33Across, a global publisher monetization platform, announced a...
Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage
Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured...
European Online Ad Spend Overtakes TV; Industry Professionals Uninformed About Malware
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Collective Sells UK Ad Network To Time Inc.
AdExchanger | In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s...
Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio
In a tough and competitive startup environment, European industry recognition, which applauds a company’s ability to innovate in an established ad-tech ecosystem, is surely a...
Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
Why Are Campaigns Wasting Precious Budget On Already Decided Voters?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president...
Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers
AdExchanger | Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video...
ConvertMedia Launches Industry’s First DIY Outstream Video Ad Management Platform
Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio New York, NY – ConvertMedia, the high impact breakthrough video ad solution...
The NCAA Goes Full-Court Press On Its Social Strategy
AdExchanger | The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest...
Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile...
For Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG:...
