Video Poised To Become Leading Digital Ad Unit As The US Shifts To 5G
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky,...
Category: Data Driven Advertising
Verizon’s Yahoo Deal Creates Powerful Competitive Rival: Experts Comment
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as...
How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look...
Corona Labs by Perk Adds New Monetization and Attribution Plugins from ironSource, KIDOZ, Kochava, and More to Corona Marketplace
AUSTIN, Texas & PALO ALTO, Calif. – Corona Labs by Perk Inc. (TSX:PER), the leader in 2D mobile game and app development, today announces new...
Yahoo’s History, Told Through AdExchanger Comics
AdExchanger | It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as...
GroupM Taps John Montgomery For New Global Brand Safety Role
AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now...
Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do
AdExchanger | It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter....
Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
The Digital Agency Model Is In Flux, But That Doesn’t Mean They’re Not Needed
AdExchanger | If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough –...
Radio Companies Collaborate On Audience Measurement Solution
AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app...
China Is Banning Ad Blockers (But It Might Also Not Be)
AdExchanger | It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations...
LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
Spotify Sells Audio Ads Programmatically; Google AMP for Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify;...
Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent...
Daily Beast Expands Lifestyle Coverage As Sponsored Content Takes Off
AdExchanger | Three years ago, The Daily Beast had no sponsored content business. Now sponsored content accounts for 90% of its revenue. Plus, overall revenue...
