Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
Category: Data Driven Advertising
Blue Array Launches Interstitial Penalty Check Tool
Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to...
Boxed Is Latest Ecommerce Brand To Promise Better Data To CPG Suppliers
AdExchanger | Boxed, a bulk shopping startup that competes with Costco and Sam’s Club, wants to woo a younger demographic of shoppers to its version...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different...
Weve Partners with AppNexus to Offer More Relevant Targeted Advertising
Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus,...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Tech Vendors Face Dwindling Exit Opportunities
AdExchanger | For ad tech vendors, chances for exit are still slim and getting slimmer, according to a panel of investors at ad:tech New York...
Armando Osuna and Marty Siewert Join adjust’s Executive Team
Former AppsFlyer strategic sales executive joins market leading mobile attribution and analytics platform BERLIN and SAN FRANCISCO – adjust announced that Armando Osuna has joined...
CNET Pairs With Motorola For Branded Videos
AdExchanger | CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
The Future Of The Header Goes Beyond Bidding
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty,...
Comic: It’s Almost Over…
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Merkle Acquires Digital Agency Axis41; Snapchat Continues Its Quest To Appease Advertisers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merkle Diversifies Merkle acquired Axis41, a Salt Lake City-based digital agency focused on web...
