AdExchanger | App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval...
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below),...
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt;...
AdExchanger | When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making...
Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...
AdExchanger | This is the fifth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous...
Publishers benefit from further mobile monetisation and creative offering for their clients with direct access to MOBKOI Studio Mobile marketing specialist, MOBKOI, has launched MOBKOI...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor...
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which...
AdExchanger | LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two...
AdExchanger | Snapchat is credited with jumpstarting the vertical video trend earlier this year, but now the format is really starting to hit its stride....
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