Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant,...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Patrick O’Leary, founder and CEO at boostr. Much has changed in...
– Armijo has worked at companies spanning fuboTV, AT&T, DirecTV, Merrill Lynch, Cablevision and Time Warner. – As CFO, he will spearhead the company’s financial...
Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both...
Kenshoo’s trusted Local search capabilities now extend to Facebook advertising for easy-to-scale cross-channel campaign creation, optimization and management San Francisco – Kenshoo, a global leader...
As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Animoca Brands...
You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shiny, New Badge Amazon is testing a “Top Brand” badge for fashion and apparel...
Apple shed light on its policy on cross-site tracking prevention last week and, if you read between the lines (and use a magnifying glass), it’s...
Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise...
Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers...
In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that...
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for...
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