5 reasons why your Facebook ads might not be converting
Advertising on social media is growing into a USD 100 billion business. Budgets for social media spend are increasing, and CMOs are expecting their teams...
Category: Asia
Indonesia’s strongest brands 8% more valuable than 2016: BrandZ
The total value of the BrandZ Top 50 Most Valuable Indonesian Brands 2017, named by WPP and Kantar Millward Brown, has grown eight per cent in the...
Rolls-Royce picks Text100 for integrated communications mandate in SEA
Marketing communications agency Text100 has been selected by Rolls-Royce to power its integrated communications programme across Southeast Asia, following a competitive pitch. Text100 will work...
Data pick of the day: 2 in 5 fitness fanatics listen to podcasts on mobile
GlobalWebIndex’s latest research shows that mobile podcasts are a hit among fitness fanatics. This audience is 35 per cent more likely than the average to...
Retail CMOs to Invest Record Sum in AI This Year
Artificial intelligence is hot and getting hotter. And nowhere is this interest more apparent today than in retail. That’s according to WBR Digital and Persado,...
#sowhoknew: Is Facebook really as addictive as cocaine?
Hooked on Facebook? Well according to a recent study it affects your brain in the same way as using cocaine, gambling or alcohol… The latest...
Cathay Pacific creates ‘The Sounds of Travelling’ song
McCann Worldgroup Malaysia and Hong Kong have worked together with Cathay Pacific and the recently launched in Malaysia, Cathay Dragon, to create a music piece,...
PacSafe parks global media duties with Reprise & UM
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) which includes agency Universal McCann (UM), has been appointed as the digital agency of...
MGM Cotai picks OMD & Xaxis as media partners
MGM China has appointed a combined team from OMD and Xaxis to handle the media strategy for the company’s new USD 3.3 billion integrated resort...
How DSTLD, the first customer-funded fashion brand, tripled revenue in one year
Last year, the direct-to-consumer apparel brand Dstld (a vowel-less version of “distilled”) turned to its customers to raise capital after recognizing that the cash flow from venture...
New White Paper Outlines Mobile Marketing Trends Companies ‘Need to Be Aware Of’
When it comes to mobile marketing trends, they’re changing all the time. And it’s incumbent upon companies in the space to stay on top of...
Teens lead Instagram Stories consumption & production
As Instagram Stories completed one year, the company’s internal data found that teens are the strongest consumers and producers of this format. Teens consume four...
I’m so smart. Why am I NOT a CEO yet!
It’s no secret that talent is key to a CEO’s success, yet talent is a perennial top challenge for CEOs. It is within everyone’s grasp...
Blis opens Indonesia office
Blis, the global location data technology platform, has launched operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as...
Indonesia’s Ministry of Tourism partners with Adobe to meet growing visitor demand
Ministry of Tourism (MoT), Republic of Indonesia, has partnered with Adobe to elevate the country’s tourism industry and deliver exceptional experiences for visitors. By leveraging...
HotShotz 2017 winners receive RM220,000 in cash & prizes
Over 300 gamers battled for glory at the HotShotz 2017 Grand Finals. Via DNA
